We recently painted an apartment with wood paneling in the living room. In order for the paint to stick well in the long run, we primed it with Stix bonding primer from Turner's Paint Store. Binding primers are designed to help the topcoat stick well over time. Stix is the best bonding primer we've used, especially since it's acrylic (meaning it cleans up with soap and water). Once the primer dried, we caulked the cracks and filled the holes. Once that dried, we painted it tan using Benjamin Moore's Ultra Spec (which is a great choice for apartments like this one since it's cheaper than Aura, but it still covers pretty well and is tough over time). This is our guy Josh, rolling on the paint, getting the job done.